While the Christmas sales clear winter stock in shops, others are waiting to fill the racks with the new looks for 2012.
Fashion industry experts reveal what will be on the high street in the spring and summer.Chloe styled Jessie J for her Do It Like A Dude video and has worked with Tinie Tempah, Adele, Labrinth and Tinchy Stryder.
The Hawaiian influence uses bright, bold colours Chloe says a definite high street trend for the spring and summer of 2012 are bright, Hawaiian florals and prints.
She says it's a far cry from the nerdy, embarrassing dad image of old.
"People are likely to have it on T-shirts rather than on traditional 50s shirts."
And as a unisex look, everything from skirts to shirts to jackets all touched on this trend on the designer catwalks.
There are celebrities already wearing it Chloe says, "Kanye [West] & Kid Cuddie - the guys that are really into clothes."
Eliza Doolittle and Nicole Roberts might be ambassadors too, Chloe reckons.
She also thinks we'll see the Hawaiian trend in other places.
"You'll probably get girls putting it on their nails and maybe in linings of jackets."